WHO ARE WE?
First and foremost, we are an American lifestyle apparel company that wants to give back as much as we can to our amazing customers. All of our products are designed and printed in the United States and we take great pride in partnering with American companies. We set out to build a business that stands with millions of hardworking Americans from blue collar workers, to military, first responders, truckers, and so many more. We have a passion for our customers' lifestyle and want to show our respect where it is due.
HOW WE STARTED
Colby Wilson started Underpaid Apparel when he was 30 out of his home office. Having worked numerous construction jobs since he was 16, Colby had a love for the blue-collar lifestyle. Colby started his career in road construction at 18, working closely with his state DOT, but like most southern boys, he woke up one day and found himself married with a baby on the way and he knew he needed to find a higher-paying job. So at 22, he left home, away from his new wife and child, to go chase turnarounds. Traveling the country working in refineries and plants, he visited and worked in over 30 states and met some great people along the way. Six years and another baby later, Colby decided it was time to come home for good.
When Colby was sitting around, pondering the next great adventure in his life, he recalled an old saying he used to hear almost daily on job sites: “I’m so tired of being overworked, underpaid, and underappreciated!" That was it! Like a lightbulb turning on, Colby quickly grabbed a pen and paper to write down his idea for “Underpaid Society,” which would turn into Underpaid Apparel Company!